"So I basically pitched my book idea to the internet." "I was kind of desperate, but I love this world and I truly believed that there were readers out there that would love it too," she said. It's soon going to be turned into a movie by Universal.īut before becoming a bestselling author, all Aster heard were rejections - a total of 16 publishers said they didn't think the book would sell, she recalled. Welcome to the era of CultureTok.Īlex Aster's novel "Lightlark" has been on the New York Times young-adult bestseller list for 37 weeks since its publication in August 2022.
This story is part of a series examining TikTok's influence on the entertainment business. Still, while authors might feel pressure to try TikTok, industry experts say it's better to focus on craft than marketing.From authors to stores, the book world is turning to TikTok to drive sales and build community.The BookTok phenomenon helped send book sales to an all-time high and reignite a love for reading.Account icon An icon in the shape of a person's head and shoulders.
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